WISDOM News Unbound

A WHY statement for a business is known as a “mission statement”. It is similar to a personal WHY statement in a number of ways. Having a good mission statement is important but most business owners don’t bother to create one. Or they write one for a business plan and then never look at it again. Writing a good mission statement is essential. If it is done in a rush and doesn’t encapsulate all of the important things about your business then it is a complete waste of time. In this article we will explain why it is so important...

Writing a strong and effective mission statement for a business is not a 5 minute job. You need to think carefully about what you want to include in your mission statement as it needs to be congruent with all of the parties in your business including your customers, employees, suppliers and stakeholders (owners etc). We recommend that a strong mission statement needs to include these three important elements as a minimum: What does your business do for your customers? What does your business do for your employees? What does your business do for your stakeholders / owners? So good mission...

There is no doubt that any good personal WHY statement takes time and effort to create. So having made this investment in your WHY statement you will want to get the most that you can from it. Quite rightly you took quite a long time to write and refine your WHY statement so that it was as clear, concise and powerful as it could be. So now it is time for you to reap the benefits of your new powerful WHY statement and in this article we will show you how to do that. Motivate yourself with your WHY Statement...

When you make a commitment to create a truly powerful WHY statement, it is a good idea to share it with other people in your social circle. You can share your new personal WHY statement with your family members, your close friends, your employer and anyone else that is important to you in your life. Some people are not going to know what a WHY statement is and why you have bothered to create one. Explain to everyone that you have now found your true life purpose and that you intend to stand by your WHY statement from now on....